Top TV Advertisers in May: Pran RFL Leads as FMCG Giants Dominate Airtime

In May, Pran RFL Group emerged as the top TV advertiser in Bangladesh, securing 56,260 minutes of total airtime across television channels. Close behind, Unilever Bangladesh Limited garnered 45,371 minutes, followed by Marico Bangladesh Limited with 25,073 minutes. These figures underscore the continued dominance of FMCG companies in the TV advertising space. Reckitt Benckiser and Walton Group claimed the fourth and fifth spots, with 14,905 and 12,168 minutes respectively. Grameenphone Limited, Akij Food & Beverage, and Remark HB Limited also made the list, reflecting strong telecom and beverage industry presence. Dutch-Bangla Bank and Godrej Group rounded out the top 10, highlighting a diverse range of sectors investing heavily in televised promotions. The data reflects strategic brand visibility efforts in the lead-up to Eid, when TV viewership peaks nationwide.