PRAN RFL Leads Eid-ul Adha TV Advertising with More than 12,300 Minutes of TVC Airtime

Source: 35 Bangladeshi TV Channels

From 7 to 11 June 2025, Pran RFL Group dominated TVC airtime with 12,319 minutes, followed by Unilever Bangladesh Limited at 5,443 minutes and Grameenphone Limited at 2,327 minutes. FMCG brands like Meghna Group, Akij Food & Beverage, Square Toiletries, and Social Marketing Company occupied significant slots, while Coca-Cola and telecom players Grameenphone and Robi Axiata leveraged connectivity themes. This intense airtime focus during Eid reflects strategic investment in festive engagement, suggesting that early planning, culturally resonant messaging, and differentiation are key for maximizing impact in crowded holiday advertising slots.