Bangladesh E-commerce Share of Voice: Daraz Dominates Media Conversations in June 2026

Bangladesh's e-commerce industry continues to generate significant media attention as competition intensifies among marketplaces, grocery platforms and delivery services. According to media intelligence analysis conducted by Ryans Archives Limited, Daraz emerged as the most visible e-commerce brand in Bangladesh during June 2026, capturing 23% Share of Voice (SoV) across news and media coverage.
The analysis is based on monitoring more than 70 national newspapers, 35 television channels, leading online news portals, and selected social media conversations related to Bangladesh's e-commerce sector.

Key Insights
Daraz maintained a clear lead in overall media visibility during June, reflecting its continued prominence in Bangladesh's digital commerce landscape. Foodpanda secured the second position with 15% Share of Voice, driven by sustained coverage around food delivery, commerce initiatives and platform activities.
Pathao ranked third with 5%, while Shwapno placed fourth with 3%, demonstrating that modern retail and omnichannel grocery platforms continue to receive meaningful media attention. Foodi Express and Cartup also appeared among the leading brands, although their media presence remained comparatively modest.
What the Numbers Indicate
Share of Voice is an important indicator of how frequently a brand appears in public conversations across news and digital media. While it does not directly measure market share or revenue, it reflects brand visibility, communication effectiveness and the ability to remain relevant in the public narrative.
For e-commerce companies operating in Bangladesh, sustained media presence can influence consumer awareness, investor perception and overall brand positioning in an increasingly competitive market.
About the Analysis
This analysis was prepared by Ryans Archives Limited using its media intelligence platform. The study covers editorial news coverage and selected social media conversations published during June 2026, focusing exclusively on Bangladesh's e-commerce sector.