Banglalink Leads TV Advertising in Bangladesh During FIFA World Cup 2026 Broadcasts

As the FIFA World Cup 2026 heads into the semi-finals, Bangladesh’s leading brands have intensified their television advertising campaigns to capitalize on the tournament’s massive viewership. An analysis by Ryans Archives Limited of TV commercial activity aired on Somoy TV, BTV, and T-Sports between June 1 and July 12, 2026, shows that Banglalink Digital Communications Limited emerged as the most active advertiser with 5,480 commercial airings, narrowly ahead of PRAN RFL Group with 5,477. Berger Paints Bangladesh Limited, Square Food & Beverage Limited, and Square Toiletries Limited also maintained a strong advertising presence, while Unilever Bangladesh Limited, BRAC Bank PLC, Walton Group, bKash Limited, and Remark HB Limited rounded out the top ten. The findings highlight how the FIFA World Cup continues to serve as one of Bangladesh’s most valuable television advertising platforms, attracting major investments from telecom, FMCG, banking, and consumer brands seeking maximum audience reach during one of the world's most-watched sporting events.