FIFA World Cup 2026 on Bangladeshi OTT Platforms l Toffee Leads OTT Advertising, Grameenphone Tops Advertisers

During the FIFA World Cup 2026, three Bangladeshi OTT platforms—Bioscope TV, iScreen, and Toffee—broadcast the tournament with a combined advertising duration of 785 minutes between 12 June and 20 July 2026.

Among all advertisers, Grameenphone Limited recorded the highest advertising duration with 164 minutes, followed by Banglalink Digital Communications Limited at 126 minutes. bKash Limited ranked third with 91 minutes, while Dutch-Bangla Bank PLC aired 81 minutes of advertisements. Berger Paints Bangladesh Limited completed the top five with 28 minutes.

The combined advertising duration of these five companies reached 490 minutes, representing a significant portion of the total advertising time broadcast across the three OTT platforms during the tournament.