Pusti Leads as Eight Mustard Oil Brands Advertise Across Bangladesh Newspapers in Jan-June, 2026

More than 70 newspapers monitored in Bangladesh carried advertisements from eight mustard oil brands from January to June 2026, generating a total of 1,146 col-inch of advertising. Pusti Mustard Oil led the category with 45.8 percent of the total advertising volume, followed by Nilsagor Mustard Oil with 34.0 percent. Together, these two brands accounted for 79.8 percent of mustard oil advertising. Fresh Mustard Oil held 6.3 percent, Teer Mustard Oil 4.5 percent, Rahul Mustard Oil 3.5 percent, Madina Mustard Oil 2.9 percent, Foodela Mustard Oil 1.6 percent, and Patabahar Mustard Oil 1.4 percent. The figures indicate a highly concentrated newspaper advertising landscape, with Pusti and Nilsagor maintaining a substantial lead over the other six brands.