Top Advertisers of 2024: Dominating Bangladesh's TV Screens

In 2024, the top TV advertisers in Bangladesh, based on TV commercial (TVC) duration, were dominated by leading consumer goods and telecommunication brands. Pran RFL Group led the list with an impressive 580,000 minutes of airtime, showcasing its diverse product portfolio. Unilever Bangladesh followed with 430,000 minutes, reflecting its extensive range of personal care and household products. Marico Bangladesh, primarily known for its hair and skincare products, secured the third spot with 230,000 minutes. Reckitt Benckiser Bangladesh, with a focus on health and hygiene products, contributed 130,000 minutes of commercials. Grameenphone, the largest telecom operator in Bangladesh, rounded off the list with 100,000 minutes of TVCs, emphasizing its connectivity and digital solutions. The data, collected from 35 local TV channels, underscores the strategic focus of these companies on television advertising to maintain brand visibility and consumer engagement in a competitive market.