Tonality Analysis of Mobile Phone Operators' News Coverage (Oct–Dec 2024)

A review of print media coverage from over 70 mainstream Bangladeshi newspapers reveals diverse reporting trends on the country’s major mobile operators during October-December 2024. The reports comprise both independent news articles and press releases.

Positive Coverage:

Grameenphone received the highest number of positive reports, totaling 457, followed by Banglalink with 248 and Robi Axiata with 135. Teletalk recorded 26 positive articles, while Pacific Bangladesh Telecom had 4. The predominance of positive reports indicates widespread acknowledgment of these operators' initiatives and achievements.

Neutral Coverage

Neutral reports, though fewer in number, were present for all operators. Grameenphone had 6 neutral mentions, Banglalink and Robi Axiata had 3 each, while Teletalk and Pacific Bangladesh Telecom recorded 1 and 2 neutral reports, respectively. These articles likely provided balanced perspectives or factual updates.

Negative Coverage

Negative reporting was limited, with Grameenphone and Robi Axiata receiving 6 and 5 negative mentions, respectively. Teletalk had 3 negative reports, while Banglalink and Pacific Bangladesh Telecom had no negative coverage. This suggests that issues or criticisms primarily centered on a few operators.

Overall, the coverage reflects a predominantly positive tone across the industry, with limited negative reporting concentrated on specific players.