Unilever Bangladesh Featured More Than 1,500 Times in Bangladeshi Media, Mostly Organic Mentions

Source: Bangladeshi Traditional Media and Online Sources

Between January and April 2025, Unilever Bangladesh received significant media attention, with a total of 1,550+ news mentions across various formats in national media. A dominant 1,050 reports were organic mentions, indicating consistent presence in independently produced content, including business, environment, and consumer stories. The brand also actively utilized press communications, with 473 press releases disseminated. In-depth engagement formats included 12 interviews, 6 op-eds, 4 talk shows, 4 special reports, and 1 feature, showcasing a balanced mix of owned and earned media. This trend reflects Unilever’s ongoing influence and relevance in public discourse and corporate reporting in Bangladesh.