Insights into Advertising Trends in Bangladesh, June 2024

Television Advertising Leaders: A June 2024 Overview

Pran RFL Group has emerged as the top advertiser on TV in June 2024, clocking an impressive 42,270 minutes of TVC duration. This significant investment in television advertising underscores their commitment to maintaining a strong market presence. Other notable advertisers include Unilever Bangladesh, which secured 19,470 minutes, reflecting their extensive product range and market penetration. Reckitt Benckiser, another key player, accumulated 12,380 minutes, showcasing their diverse portfolio. Akij Food & Beverage and Meghna Group also featured prominently, with 9,200 and 8,270 minutes respectively. These companies lead the TV advertising sector by strategically investing in commercial airtime to reach a wide audience.

Most-Promoted Brands on Television

MyGP App was the most-promoted brand on TV in June, achieving a substantial 6,890 minutes of TVC duration. This highlights their aggressive marketing strategy to capture the digital audience. Dutch Bangla Bank followed closely with 6,210 minutes, emphasizing their robust advertising efforts to enhance brand visibility. Walton Refrigerator garnered 4,700 minutes, showcasing their focus on promoting durable consumer goods. Additionally, bKash and Berger also featured prominently, with 4,100 and 3,640 minutes respectively. This report underscores the top five brands that are capitalizing on TV advertising to effectively reach and engage their audience, thereby reinforcing their market position.

Product Categories Dominating TV Advertising

Bath soap brands led TV advertisements in June with a remarkable TVC duration of 11,970 minutes, indicating a strong focus on personal care products. Refrigerators followed closely at 9,500 minutes, reflecting the ongoing consumer demand for home appliances. Soft drinks were promoted for 9,430 minutes, showcasing the beverage industry's active marketing efforts. Spices and apps were also among the top advertised products, with 8,300 and 8,130 minutes respectively. This diverse range of products highlights the varied interests of consumers and the strategic advertising investments made by companies to cater to these interests through television.

Print Media Advertising Trends

In print media, Walton Group dominated with an impressive 5,900 column-inch ads published in June 2024. This extensive use of print advertising reflects their strategy to maintain a strong presence across different media platforms. Bashundhara Group placed 5,350 column-inch ads, indicating their significant investment in traditional media to reach a broad audience. Dutch-Bangla Bank PLC (DBB PLC) published 4,030 column-inch ads, underscoring their commitment to extensive print media coverage. Prime Bank and Islami Bank followed with 3,370 and 2,220 column-inch ads respectively, showcasing their reliance on print media to reinforce brand visibility. This report emphasizes the leading companies leveraging print media for their advertising campaigns, highlighting the continued relevance of traditional advertising mediums in a digital age.

Conclusion

The advertising landscape in Bangladesh in June 2024 reflects a robust commitment from leading brands across both television and print media. Pran RFL Group and Walton Group’s dominance indicates their strategic investment in diverse advertising channels to maintain market presence. With significant airtime dedicated to various product categories, companies are effectively engaging consumers through tailored marketing strategies. As the digital landscape evolves, traditional media continues to play a vital role, underscoring the importance of a balanced advertising approach in reaching a broad audience.