A Comparative Analysis of Telecom Operators' Media Coverage in Different Platforms

An in-depth media monitoring analysis for June 2025 reveals that Grameenphone Limited led the telecom sector in news coverage across print, online, TV, and social media platforms, registering a total of 230 mentions. Banglalink Digital Communications Limited followed closely with 190, while Robi Axiata Limited secured 135. Teletalk Bangladesh Limited, on the other hand, had only one recorded media appearance.

The media breakdown shows that Grameenphone garnered the highest coverage in online media (156), followed by print (70) and moderate engagement across other platforms like Facebook (2), LinkedIn (1), and YouTube (1). Banglalink also had strong digital coverage with 109 online and 47 print mentions, along with noticeable activity on LinkedIn (18) and Facebook (11). Interestingly, Robi’s presence was strongest in TV coverage (19), showcasing its media strategy's broadcast focus.

This comparative analysis of media footprint across operators not only reflects their public engagement strategies but also highlights evolving priorities in digital and social media presence.