Telecom TV Ads (May–July 2025): GP Leads, Robi Second, Other Operators Absent

From May to July 2025, television advertising in Bangladesh’s telecom sector was overwhelmingly dominated by Grameenphone, according to monitoring of 35 local TV channels. During this three-month period, Grameenphone consistently held the top spot in total ad duration share, peaking at 79.6% in July. Robi followed in second place, though its share fell to 20.4% in July from over 27% in May. Notably, Banglalink, Airtel, and Teletalk did not air any television commercials throughout the entire period.

Overall industry ad duration rose slightly by 0.41% in July compared to June, driven mainly by Grameenphone’s continued presence on air. The absence of three major operators from TV advertising underscores a highly uneven competitive landscape in telecom marketing during this quarter.