
In August 2025, prominent companies maintained a significant presence across print and online media through different types of press releases (PR) that included Corporate PR, Brand PR, and CSR. This analysis highlights the performance of five leading organizations—Prime Bank, BRAC Bank, Banglalink, Grameenphone, and Standard Chartered Bank—based on the volume of their news coverage.
Prime Bank recorded the highest overall visibility among the five organizations in August 2025, with a total of 768 mentions across different PR categories. Out of these, 60 news coverage were linked to company branding, 655 pieces of coverage were focused on corporate press releases, and 53 reports highlighted CSR activities. Corporate PR dominated the bank’s media presence, firmly securing Prime Bank the top spot in terms of overall coverage.
BRAC Bank followed closely in second place, generating a total of 734 media coverages during the same period. This included 134 mentions under Brand PR, 576 mentions in Corporate PR, and 24 reports dedicated to CSR. The majority of BRAC Bank’s exposure was corporate-driven, reflecting its strategic focus on business positioning and institutional communication.
Banglalink ranked third with a total of 379 appearances across media outlets in August 2025. Among these, 231 mentions were under Brand PR, 124 coverages came from Corporate PR, and 24 items highlighted CSR-related initiatives. Unlike the banks, Banglalink’s prominence was strongest in Brand PR, pointing to its emphasis on brand image and consumer outreach.
Grameenphone secured the fourth position, with an overall 274 references in news and online platforms. Within this total, 111 instances were attributed to Brand PR, 139 mentions to Corporate PR, and 24 reports to CSR activities. The distribution indicates that Grameenphone maintained a relatively balanced profile between Brand and Corporate PR, strengthening both its consumer visibility and corporate identity.
Standard Chartered Bank came fifth with a total of 112 media mentions during August 2025. Out of these, 24 coverages highlighted Brand PR, 84 news coverages were focused on Corporate PR, and only 4 reports addressed CSR activities. Compared to its peers, SCB’s media exposure was relatively limited, with the bulk of its visibility stemming from Corporate PR.