Promo and L-Shape Lead Bangladeshi TV Screen Among Non-Traditional Ad Types
In the rapidly evolving landscape of television broadcasting, traditional 30-second commercials (TVCs) are no longer the only way brands and broadcasters capture audience attention. A recent data analysis from December 2025, covering 35 prominent Bangladeshi TV channels, sheds light on the growing prevalence of non-traditional formats that integrate directly into the viewing experience.
The data reveals a fascinating hierarchy in how airtime is allocated beyond standard commercial breaks.
The Dominance of the "Promo"
By far the most utilized format is the Promo, clocking in at a massive 22,821 minutes. This category typically includes channel self-promotions for upcoming shows, movies, or special news segments. Its overwhelming presence suggests that Bangladeshi broadcasters are heavily invested in "internal marketing" to maintain viewer loyalty and ensure high tune-in rates for their flagship content.
L-Shape and News Branding: The Non-Intrusive Leaders
Advertisers looking to stay on screen while content continues have clearly favored the L-Shape format. With 12,295 minutes recorded, the L-shape ad—which frames the screen without interrupting the program—is the second most popular choice.
Closely following is News Branding at 9,468 minutes. This highlights the high value placed on news content in Bangladesh, where brands vie for association with credibility and real-time information through scrolls, top-of-screen logos, or branded news segments.
The Niche Players: Pop-Ups and Beyond
Further down the list, we see formats that are used more sparingly:
Pop Up ads accounted for 4,037 minutes, offering a quick, high-impact visual during live broadcasts.
Count Down ads (often seen before programs start or during transitions) recorded 1,313 minutes.
Doggy ads (small corner animations or icons) remain a niche choice, with only 283 minutes of airtime across the 35 channels.
What This Means for the Industry
The sheer volume of Promo and L-Shape minutes indicates a shift toward "seamless" advertising. Broadcasters are increasingly aware that viewers are prone to "channel surfing" during traditional breaks. By utilizing L-shapes and News Branding, advertisers can ensure their message is seen even when the audience is most engaged with the actual program.
As we move into 2026, it will be interesting to see if these non-traditional formats continue to eat into traditional TVC slots.