A Dive into the Media Coverage on Telecom: Who Dominated the News Headlines in December 2025
As the curtains closed on 2025, the competition between Bangladesh’s mobile network operators wasn't just happening on the signal towers—it was happening across newsfeeds, television screens, and morning papers.
The media performance data for December 2025 reveals a fascinating narrative of market dominance, digital-first strategies, and varying levels of brand visibility among the industry’s "Four": Grameenphone, Banglalink, Robi, and Teletalk.
The Leaderboard: Grameenphone Stands Tall
In terms of sheer news volume, Grameenphone (GP) remains the undisputed leader. With a staggering 601 news mentions in a single month, GP’s media machinery is working at a significantly higher scale than its competitors.
Following in second place is Banglalink, maintaining a healthy presence with 358 mentions. Meanwhile, Robi and the state-owned Teletalk followed with 172 and 49 mentions respectively, suggesting a more conservative or perhaps targeted approach to media engagement.
Where is the Conversation Happening?
The breakdown of media channels offers a glimpse into how the industry views modern communication.
Online is King: Across all operators, "Online" news is the primary driver of visibility. Grameenphone secured 431 online mentions, while Banglalink clocked 270. This reflects a clear industry-wide shift toward digital journalism and instant updates.
The Power of Print: Despite the digital surge, print media remains relevant. Grameenphone led with 130 print features, followed by Banglalink (82) and Robi (51).
Social Media: Social media coverage played a comparatively smaller but strategically important role in the overall media presence of mobile phone operators in December 2025. Among the platforms tracked—Facebook, YouTube, Twitter, and LinkedIn—Grameenphone showed the widest social media visibility, appearing across multiple platforms.
Campaign Impact & PR Value
Visibility is one thing, but value is another. The data highlights a high-stakes battle for PR influence between the top two players:
Grameenphone: With 9 major campaigns, GP generated a massive BDT 154.96 Million in PR value. This indicates not just high quantity, but high-quality placement that carries significant monetary weight.
Banglalink: Despite having fewer total news mentions, Banglalink’s campaign efficiency is noteworthy. With 6 campaigns, they achieved 301 coverage hits, resulting in a PR value of BDT 128.35 Million.
Note: In this context, PR value represents the estimated monetary worth of the media coverage if it had been purchased as advertising space.