Monthly TVC Trend: TVC Airtime was Highest on 26 February, Lowest on 5 February

In February 2025, the duration of television commercials (TVC) on Bangladeshi channels exhibited noticeable fluctuations. Over the 30-day period, ad duration remained consistently above 10,000 minutes per day but varied in intensity. The highest recorded ad duration was on February 26, reaching 11,301 minutes, while the lowest duration was observed on February 5, with 10,021 minutes.

Throughout the month, there were moderate fluctuations, with occasional spikes and dips. The early part of the month (February 1-10) saw relatively stable figures, averaging around 10,300 minutes per day. A gradual upward trend was noticed from mid-February, with significant increases observed in the final week. The rise in TV ad duration, especially on February 25 and 26, indicates a surge in advertising activity, possibly driven by upcoming Ramadan and Eid campaigns, as brands intensified their promotions to capture consumer attention.

The data suggests that advertisers strategically increased their presence towards the end of the month, possibly aligning with seasonal trends, sales events, or consumer engagement patterns. Meanwhile, the lowest point on February 5 could be attributed to a temporary decline in marketing campaigns or scheduling shifts.

Overall, February 2025 demonstrated a steady yet dynamic trend in TVC airtime, with a late-month surge reflecting heightened marketing efforts. The data provides valuable insights into advertising behavior, helping media planners and marketers optimize future campaigns.